by Ryan Short | Oct 1, 2025 | Affordable, Marketing, Operations, Strategy
Renewals are undeniably the lifeblood of multifamily property management, offering a cost-effective path to steady revenue. According to the National Apartment Association (NAA), turnover costs average around $4,000 per unit, making renewals far more profitable than...
by Brand | Aug 14, 2025 | Marketing, Strategy, Technology
In the modern multifamily landscape, your website is far more than a digital brochure. It’s the first stop for most renters, serving as your brand’s introduction, your most powerful lead generation tool, and—when optimized correctly—an extension of your leasing team....
by Brand | Oct 8, 2024 | Marketing, Operations, Strategy, Technology
Based on the analysis of 1.5 million leads across 4,300 properties in the 2024 peak leasing season, we outlined the key strategies for improving lease conversion rates at every stage of the leasing funnel. The leasing funnel represents the journey a prospect takes...
by Brand | Jul 29, 2024 | Marketing, Technology
Artificial Intelligence (AI) is rapidly growing in both its importance and value in the business world, but even more so within the multifamily landscape. While technology is nothing new to the industry, this kind of technology is new and the power and impact of it...
by Brand | Jun 26, 2024 | Industry, Marketing, Strategy
We are beyond excited to share the winners of the 2024 ResMania Awards with you! This year’s ResMania Customer Conference, held at The Renaissance Legacy West in Plano, Texas, was an incredible event filled with learning, sharing, and celebrating the outstanding...
by Brand | Jan 23, 2024 | Industry, Marketing, Operations, Strategy
The holidays are over and everyone’s taken some time to rest and recover for a new year in multifamily. If we are all being honest, November and December were likely the months where the industry took their foot off the gas and we often see this continue into January...
