by Ryan Short | Feb 12, 2026 | Industry, Operations, Strategy, Technology
If you’ve ever tried to overhaul your Property Management System (PMS) in the middle of summer leasing… you probably still have flashbacks. The market is warming up but not boiling over, and research shows renter search activity is shifting earlier into the...
by Ryan Short | Feb 12, 2026 | Industry, Operations, Strategy, Technology
As we enter 2026, the multifamily sector is shifting from its still-recovering, post-pandemic boom toward a more muted yet complex market. Demand remains a constant, new supply is easing, and compliance requirements are evolving. Below are five critical trends to...
by Brand | Aug 14, 2025 | Marketing, Strategy, Technology
In the modern multifamily landscape, your website is far more than a digital brochure. It’s the first stop for most renters, serving as your brand’s introduction, your most powerful lead generation tool, and—when optimized correctly—an extension of your leasing team....
by Brand | Dec 19, 2024 | Operations, Strategy, Technology
Applicant fraud is a significant and growing problem in the multifamily industry. In 2023, 93.3% of apartment owners, managers, and developers saw application fraud. This means that almost every apartment community is at risk of being targeted by fraudulent...
by Brand | Oct 8, 2024 | Marketing, Operations, Strategy, Technology
Based on the analysis of 1.5 million leads across 4,300 properties in the 2024 peak leasing season, we outlined the key strategies for improving lease conversion rates at every stage of the leasing funnel. The leasing funnel represents the journey a prospect takes...
by Brand | Jul 29, 2024 | Marketing, Technology
Artificial Intelligence (AI) is rapidly growing in both its importance and value in the business world, but even more so within the multifamily landscape. While technology is nothing new to the industry, this kind of technology is new and the power and impact of it...
