What is multifamily marketing software?

Multifamily marketing software helps property management companies manage websites, lead generation, prospect engagement, and leasing communications from a centralized platform. By connecting marketing and leasing activities, teams can improve efficiency and maintain greater visibility into performance across the leasing funnel. ResMan's marketing platform includes property websites, an AI Leasing Assistant, CRM, and Contact Center, all native to the same system as leasing and accounting.

How does apartment marketing software improve lead-to-lease conversion?

Apartment marketing software improves lead-to-lease conversion by creating a more consistent prospect experience. With connected leasing workflows, automated follow-up capabilities, and centralized lead tracking, property teams can engage prospects more effectively throughout the leasing journey. ResMan pairs an AI Leasing Assistant that answers questions and books tours 24/7/365 with a CRM that automates and directs leasing agent follow-up, so no lead waits and no follow-up falls through.

How does multifamily marketing software support leasing teams?

Multifamily marketing software helps leasing teams manage prospect communications, track lead activity, and maintain follow-up consistency. By centralizing lead information and engagement history, teams can focus on meaningful renter interactions while reducing administrative work.

Why are integrated websites important for apartment marketing?

Property websites are often the first interaction a prospective renter has with a community. Apartment marketing software helps operators create engaging website experiences that support lead generation, showcase available units, and encourage prospective renters to take the next step.

How does property management marketing software help track marketing performance?

Property management marketing software helps teams understand which marketing channels generate leads, tours, and leasing activity. Marketing attribution and performance reporting provide insights that can help operators evaluate campaigns and allocate marketing resources more effectively.

How does multifamily marketing software enhance the renter experience?

Multifamily marketing software improves the renter experience by making it easier for prospects to explore communities, access property information, and communicate with leasing teams. A connected leasing journey helps create a smoother path from initial interest to move-in.

How is AI used in apartment marketing and leasing?

AI in apartment marketing handles high-volume leasing activities such as answering prospect questions, scheduling tours, routing follow-up, and maintaining communication outside office hours. ResMan builds AI into the platform itself, pairing automated assistants with live human handoff so teams can adopt AI without adding another disconnected tool.

Multifamily Online Leasing Software

With ResMan’s online leasing solution, you can streamline and accelerate all leasing activities within an intuitive, search-to-sign leasing workflow. Reach more qualified leads, fill units faster, and push your portfolio forward.

See The Demo

Online Leasing as Easy as It Should Be

ResMan Leasing provides the online leasing experience your residents expect plus, the power and simplicity your staff requires featuring the most advanced Blue Moon integration in the industry, plus an easy step-by-step application process, automated screening and payments, integrated forms, and the ability to seamlessly embed into your website. Oh, and it even looks and works great on mobile devices!

Goodbye Paperwork and Tedious Manual Process.
Hello Modern, Online Leasing Experience.

ResMan Leasing

ResMan Leasing provides the online leasing experience your residents expect plus, the power and simplicity you need.

Elegant Online Guest Cards
Easy Online Availability
Step by Step Online Application
Simple Website Embed
Mobile Friendly

Get a Demo

ResMan Leasing Pro

ResMan Leasing Pro includes online lease execution with your current legal form provider or the most advanced integration with Blue Moon.

Elegant Online Guest Cards
Easy Online Availability
Step by Step Online Application
Integrated Lease Execution
Simple Website Embed
Mobile Friendly

Get a Demo

ResMan Leasing Pro Flex

For those that have custom forms and lease documents, ResMan Leasing Pro Flex is the way to go for online lease execution.

Elegant Online Guest Cards
Easy Online Availability
Step by Step Online Application
Custom Forms Lease Execution Setup
Simple Website Embed
Mobile Friendly

Get a Demo

Three Options to Provide the Solution
Perfectly Fit to Your Business

	ResMan Leasing	ResMan Leasing Pro	ResMan Leasing Pro Flex
Online Guest Card
Online Availability
Online Application
Lease Execution
Blue Moon Integration
Your Legal Form Provider
Custom Forms by ResMan

Streamline All Aspects of Leasing with a Digital First Approach

With ResMan’s lease management software, you can manage all aspects of leasing within a single, user-friendly platform. Attract new residents and tenants with a user-friendly website, communicate with prospects through email or text, and simplify qualification, leasing, and payments with a digital-first process.

Native Platform to
Advertise Available Units

Property managers can market their available units online and provide prospects with a user-friendly way to view all units that meet their specific search criteria, no matter what device they’re using.

649defa4819f4f2032cda302_leasing-6-online-apps-ipad-sm

Online Applications

Through online applications, you can consolidate workflows and increase conversions. With ResMan, you can customize applications with how much or little information you need and enable applicants to easily upload supporting documentation.

See The Demo

Generate Personalized Bulk Renewal Offers With Ease

ResMan Bulk Renewals streamlines the renewal process, driving higher lease renewal rates. Your team can customize offers, update rentable items and fees, apply concessions, and renew multiple residents all in one seamless process. Residents can view their personalized lease renewal options and communicate their selection, allowing your team to finalize and issue leases with greater speed and accuracy.

Document Storage

Store all leasing documents and information securely and never worry about paying more for storage. Applicants can easily access important documents they need anytime, anywhere.

See The Demo

Frequently Asked Questions

What is multifamily leasing software?

Multifamily leasing software helps property managers streamline the leasing process from prospect inquiry through application, qualification, and lease execution within a single platform. In practice, that covers publishing availability, capturing guest cards, taking applications with uploaded documents, screening, executing the lease, and collecting the first payment, all organized around the prospect rather than the existing resident.

How does online leasing software improve the renter experience?

Online leasing software allows prospects to search availability, complete applications, submit documentation, and move through the leasing process digitally from virtually any device. Because ResMan runs those steps on one platform, a prospect is not opening new tabs or creating a second login to apply, sign, and pay.

What features should property management leasing software include?

Property management leasing software should include online applications, availability search, lead management, lease execution, document management, and integrations that simplify leasing workflows. In ResMan, those features are online guest cards, availability prospects can filter themselves, a step-by-step application that accepts uploaded documents, lease execution, document storage, and renewal offers.

How does multifamily leasing software help fill vacancies faster?

Multifamily leasing software simplifies the prospect journey, reduces friction in the application process, and helps leasing teams move applicants from inquiry to signed lease more efficiently. Most of the lost time sits in two places: leads arriving in a system the leasing team does not work in, and applications stalling while documents are chased.

Can online leasing software support mobile renters?

Yes. Online leasing software enables prospects to complete leasing activities through mobile-friendly experiences that make it easier to interact with properties from anywhere. On a phone, a renter can filter available units, fill out an application, upload a pay stubs and identification documents, sign the lease, and pay the first month without switching to a desktop.

How does property management leasing software support lease execution?

Property management leasing software can provide fully digital lease execution workflows that help reduce paperwork and improve operational efficiency for leasing teams. ResMan keeps lease execution in the same workflow as the application, using Blue Moon forms, or custom forms, and data available from within the property management system.

Why do operators choose multifamily leasing software instead of manual leasing processes?

Multifamily leasing software centralizes key leasing activities, reduces administrative work, improves prospect experience, and helps teams manage leasing more consistently across communities. Manual leasing means re-keying the same applicant into two or three systems, chasing paper signatures, and rebuilding renewal offers one resident at a time.

How does online leasing software integrate with property management operations?

Online leasing software connects leasing activities with broader property management workflows, helping teams manage applications, resident information, lease documents, and communications in one system. In ResMan, that covers the whole prospect journey. An inquiry arrives from a listing site or the property website, then moves through application, screening, lease signing, payment, and move-in.

Does multifamily leasing software handle lease renewals?

Yes. Renewals are part of the same leasing cycle as new leases, and leasing software should generate offers, apply concessions, and track responses without rebuilding each one by hand. ResMan Bulk Renewals lets a team update rentable items and fees, renew multiple residents at once, and issue the finalized leases from the same workflow.

See Why Companies Like Yours Trust ResMan

Ruha Vohra

"The first thing I do each day is start with the dashboard and look at my numbers—our occupancy, our preleases, and our delinquency. I love that everything is right there. I have used Yardi, One-Site, RealPage, and Entrata when I worked with different companies, but my favorite by far has been ResMan, no doubt about it."

Ruha Vohra
Community Manager, Veritas Equity Management

Tammy Busbin

"I have an accountant who just started recently, and she called me up and she said “What am I doing wrong? What am I missing? I’ve done everything on the checklist, and I have nothing else to do for the rest of the month.” I said I think you’re proving the efficiencies of the ResMan system."

Tammy Busbin
Accounting Manager & System Admin, Mansermar, Inc.

Rachael Duran, CAM

""ResMan has saved money and productivity time. Instead of spending 6-8 hours in a day pulling reports and hearing 'Where do I get this? Where do I get that?', in a matter of minutes, we're able to deliver everything in one report.""

Rachael Duran, CAM
Regional Operations Manager, Indio Management

Dustin Lacey

"As we push into a centralized leasing model, we've had to be very intentional about our software stack. Our decentralized operating model covers 25,000 units. For this, we needed a strong partner who could quickly turn around integrations and essentially be a partner for us as we pioneer this new operating model.”

Dustin Lacey
VP of Marketing & Technology, Mark Taylor Residential

Mary Gwyn, CPM

"The first thing that WOWed me was the professional training our team received. ResMan utilized the latest techniques to help our team retain and use the information…in an organized, logical, and memorable way. They made our team’s transition extremely smooth.”

Mary Gwyn, CPM
Chief Innovator, Apartment Dynamics

Adam Kelley

"ResMan's model is focused on efficiency, automating time-intensive processes to outperform the market for residents and owners.”

Adam Kelley
Chief Financial Officer, Neighborly Ventures

Jeannine Myers

"ResMan has been an integral part of our company’s growth, and overall great to work in and with. Thanks to ResMan’s amazing and responsive customer service and easy-to-use platform, we have been able to quickly train new team members, onboard properties with short notice, and resolve issues the day they occur.”

Jeannine Myers
VP of Accounting, New Earth Residential

Dusty Wolf, CPM

"Accountants are smiling and happy. Somebody really thought about how information integrates, and it's been the best integration from on-site data which is a manager's tool to operate their property, and then transferring that information & data to a different level of accounting that reports and balances where it's supposed to go. That process from on-site to corporate office has been beautifully seamless."

Dusty Wolf, CPM
CEO & President, Centra Partners

Lyndsay Hanes, CPM

"I hire people for attitude and aptitude, and they don’t necessarily have experience and they’ve never worked with property management or property management software, but they can jump in and figure it out in just a few clicks. I like the group control settings and the way we’ve been able to customize it to our user's capability and our client's preferences as well."

Lyndsay Hanes, CPM
President of Property Management, Metric Property Management

Tom Gwyn

"It's easy software. It's just intuitive. I love BudgetsPro. [It’s] a great tool that lets you adapt, switch, make changes, and calculate. I also like how it includes capital items. It puts budgets into an intuitive step-by-step process, just like leasing or move-out."

Tom Gwyn
President, Apartment Dynamics

Chris McWilliams

"I always tell people that if they’re looking for more of a partnership, ResMan is the way to go. It doesn’t matter how big or small your company is, you definitely feel like you have a say in what happens and how the software develops. It’s more about having that partnership and not feeling like a small fish in a big sea.”

Chris McWilliams
Director of Systems & Strategic Services, SYNC Residential

John Vranich

"As an early adopter, we always felt like we could get in with our questions and have that personal contact. Whether we’re taking over 1 or 15 (properties), we can get to the finish line… It makes us successful and helps our growth continue to be strong and scalable.”

John Vranich
President, Bryten Real Estate Partners

Michael Knight

"About five years ago, we acquired another company and found ourselves with three different software programs. It became clear that we needed to consolidate and use one program. We chose ResMan and have been thrilled with the results.”

Michael Knight
Principal & Executive VP, Better World Properties

Melinda Howard

"ResMan allows our end-users to get information as quickly as possible without navigating through numerous menus and click paths. This ease of use makes our job easier as trainers because our people don't have to memorize complex navigation steps.”

Melinda Howard
VP of Training and Systems, PLK Communities

Kimberly Booker

"When we looked to make a change to our property management system, it was really important to us that we chose a system that allowed us to operate both our affordable and conventional properties in one system."

Kimberly Booker
Senior Regional Property Manager
Fairfield Property Management

Jenny Rosario

"ResMan has all the information we need housed within it. I don’t need to go anywhere to get our accounting or our leasing. It’s all together so we’re able to look at operations and financials at the same time from the same system. We don’t have to pull data out and build spreadsheets. You don’t get this with any other property management system."

Jenny Rosario
Chief Operating Officer, Darcorp Mgmt Group

Market, Manage, and Grow Your Portfolio in One Platform

Multifamily

Manage your business and operate your conventional multifamily properties more efficiently with this modern, open property management platform designed from within the industry to help you deliver more NOI.

Explore Multifamily

Affordable

Manage HUD (including RAD conversions), Rural Development, Tax Credit and state and local rental assistance programs more efficiently and cost effectively with the industry’s leading Affordable Housing compliance solution.

Explore Affordable

Marketing

Streamline your lead-to-lease process to maximize conversion and deliver an
exceptional renter experience with ResMan's AI-powered, fully integrated, comprehensive Marketing solution.

Explore Marketing

Request a Demo and See How We Can Build a Better Property Management Experience Together

Request A Demo

Multifamily Online Leasing Software

Online Leasing as Easy as It Should Be