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LIVE! from NAA: Managing Investor Expectations ft. Rich George

Elizabeth Francisco sits down at NAA 2023 with Rich George, Owner of NOI Coach, to discuss how owner-operators can have transparent conversations with investors, especially when it comes to managing their expectations in a rollercoaster market.

Rich George is the owner of NOI Coach, a business coaching, consulting and training firm based in Michigan. A successful business person and published author with over 20 years of business experience, Rich brings a no-nonsense approach to strategic planning and a passion for employee development and culture building.

Rich’s background includes the management of over two billion dollars of real-estate assets, and over 50 million dollars of capital reinvestment strategies.

Rich has been involved with successful acquisitions, dispositions, merger facilitation, and repositions. Key to his portfolio is the management of highly distressed properties and those in court receivership.

About ResMan: ResMan delivers the property management industry’s most innovative technology platform, making property investments and operations more profitable and easier to manage. ResMan’s platform unlocks a new path to growth for property management companies that deliver consistent NOI improvement and brilliant resident experiences easier than ever before. To learn more about our platform, visit

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