Property Management Marketing Software to Maximize Leasing
Conversions
ResMan Offers a Best-In-Class, Fully Integrated Lead to Lease Solution
ResMan Marketing supports your team in delivering a seamless and frictionless leasing experience at a lower cost and with higher conversion rates. The solution features modern, high conversion, interactive websites, a chatbot and contact center that answers questions and engages prospective renters any time day or night, a CRM to automate and direct leasing agent follow up, and a full-featured online application and leasing solution – all seamlessly through the ResMan platform.
Comprehensive Marketing Capabilities Seamlessly Integrated into the ResMan Platform
Websites
A modern, high-conversion website solution that provides prospective renters with interactive tools and an agency-like website experience, while putting the power to manage your websites into the hands of your team through an intuitive CMS designed specifically for multifamily.
Leasing Assistant
An AI Leasing Assistant that streamlines the leasing process by using Hybrid Intelligence — a combination of AI, automation and live human interaction — to give prospective renters immediate access to information and the ability to schedule tours 24/7/365.
CRM
A prospect centric solution that helps you engage, follow up with, and convert leads more efficiently and effectively so you fill vacancies faster, reduce marketing spend and improve the prospect experience.
Contact Center
An extension of your onsite leasing and maintenance teams that drives conversion, reduces operating costs and improves resident satisfaction by geting prospects and residents the information and support they need when they need it.
Leasing
A powerful, flexible leasing solution that’s native to the ResMan platform and includes a fully online renter experience, the industry’s deepest integration with Blue Moon, unparalleled support for custom lease documents, and tools to facilitate centralization of the leasing function.
Payments
A full-featured, payments solution that offers a broad set of payment options, provides a seamless and easy payment experience for applicants and residents, simplifies reconciliation, and streamlines back-office processes.
Frequently Asked Questions
What is multifamily marketing software?
Multifamily marketing software helps property management companies manage websites, lead generation, prospect engagement, and leasing communications from a centralized platform. By connecting marketing and leasing activities, teams can improve efficiency and maintain greater visibility into performance across the leasing funnel. ResMan’s marketing platform includes property websites, an AI Leasing Assistant, CRM, and Contact Center, all native to the same system as leasing and accounting.
How does apartment marketing software improve lead-to-lease conversion?
Apartment marketing software improves lead-to-lease conversion by creating a more consistent prospect experience. With connected leasing workflows, automated follow-up capabilities, and centralized lead tracking, property teams can engage prospects more effectively throughout the leasing journey. ResMan pairs an AI Leasing Assistant that answers questions and books tours 24/7/365 with a CRM that automates and directs leasing agent follow-up, so no lead waits and no follow-up falls through.
How does multifamily marketing software support leasing teams?
Multifamily marketing software helps leasing teams manage prospect communications, track lead activity, and maintain follow-up consistency. By centralizing lead information and engagement history, teams can focus on meaningful renter interactions while reducing administrative work.
Why are integrated websites important for apartment marketing?
Property websites are often the first interaction a prospective renter has with a community. Apartment marketing software helps operators create engaging website experiences that support lead generation, showcase available units, and encourage prospective renters to take the next step.
How does property management marketing software help track marketing performance?
Property management marketing software helps teams understand which marketing channels generate leads, tours, and leasing activity. Marketing attribution and performance reporting provide insights that can help operators evaluate campaigns and allocate marketing resources more effectively.
How does multifamily marketing software enhance the renter experience?
Multifamily marketing software improves the renter experience by making it easier for prospects to explore communities, access property information, and communicate with leasing teams. A connected leasing journey helps create a smoother path from initial interest to move-in.
How is AI used in apartment marketing and leasing?
AI in apartment marketing handles the high-volume, always-on work: answering prospect questions, scheduling tours, routing follow-up, and keeping communication moving outside office hours. Most operators now use AI somewhere in the leasing journey. ResMan builds AI into the platform itself, pairing automated assistants with live human handoff, so teams adopt AI without adding another disconnected tool.
Why ResMan?
Multifamily properties run better on ResMan. They operate more efficiently, deliver more NOI and grow and scale faster.
Why Customers Run Better on ResMan
Properties Run Better On ResMan
Derek Lehn, Controller at Mark-Taylor, shares how their 25,000+ units operate efficiently with ResMan, especially in the back office. “ResMan, especially from the accounting perspective, is built for ease of use,” Derek says.
