Marcus Wilson, Client Cultivator and Founder of Pivotal Impact Consulting, puts it well. “Imagine working in a company where everyone in the organization understands how their role contributes to the overall success of the company, where employees can learn and grow into a more skilled, engaged, and productive workforce, and where teams can deliver value faster while focusing on resident satisfaction and sentiment. These are the results you want when scaling.”
Here are the 6 steps Marcus recommends that you take to ensure growing and scaling happens smoothly:
A company that scales well communicates its strategy and purpose continuously to all levels of the organization, ensuring that everyone is on the same page and that you have buy-in for the company's mission and vision. With a solid purpose and strategy, you can inspire and motivate your teams to work toward a common goal.
The company’s leadership team should take every opportunity to reiterate why they are here and what they are trying to do as a business, collectively. When you begin to scale operations, employees are going to want to know what direction you are going as a business and how it will impact them overall.
Not communicating your business’ purpose and strategy effectively can result in a lack of direction, ineffective decision-making, missed opportunities to grow and expand, an inefficient use of resources and a lack of employee engagement.
In order to communicate well, consider these tips:
Culture will impact the mindset of an organization. In return, the mindset of an organization will influence your team’s willingness to adapt to change and learn new skills. Establishing a strong and stable culture within the workplace can be challenging. Leaders often struggle with maintaining group cohesion and collaboration while also supporting individual growth, especially as the business grows.
In order to foster a culture that embraces change as you scale you must:
We hear a bit of pushback when it comes to investing in the future of your teams. “What if I invest in training my employees and they leave?” To which we would say, “What if you don’t invest in training and they stay?” Ultimately, the last thing you want to do when it comes to training your employees is nothing.
There are 3 core training areas that will benefit your teams and business: technical, professional and soft skill training. Technical training will enable teams to use tools, software, equipment and techniques so they can do their job well. Professional training will provide employees with skills in problem-solving, teamwork, time management, and critical thinking so they can excel in their career. Soft skill training can include communication, negotiation, conflict resolution and relationship-building, which will improve overall job performance and interpersonal connections among your staff and with your residents.
Aside from reducing turnover and helping you retain top talent, your teams are the hands and feet of your organization. Ensuring they are set up for success will only add to the success of your business as you scale and grow.
As you encourage your teams to share feedback, it’s important to foster innovation by encouraging them to share their ideas. When innovative ideas are brought to the table, you can evaluate whether it might result in an improvement for your residents and/or stakeholders. Some ideas might seem radical or unfeasible, but some might be an opportunity to try something new that benefits the overall community and business.
Encouraging employees to think outside the box will reap many benefits. On a micro-level, it can increase employee’s engagement and overall work satisfaction leading to more productivity. At a macro-level, it could be the reason your properties run better and stronger than before. Win-win!
In response to fostering innovation and continuous improvement, having an agile mindset as leaders allows the company to be more flexible and adaptable to changing market conditions and customer needs. With this mindset, you’ll help properties to respond quickly when new opportunities and challenges arise so you can adjust your strategies as needed. Not only are you creating an environment that encourages new ideas, but also improving operations as you grow and scale while further establishing a culture of trust and open communication with your teams.
To adopt this in your business, be willing to quickly follow through with new ideas that make sense! Emphasize the importance of collaboration, experimentation, and feedback as you implement those valuable ideas. Keep the focus on delivering value to residents and stakeholders. Be willing to embrace uncertainty and ambiguity as opportunities for growth or innovation come up.
You are no stranger to constraints like overtime, budgets and staffing. This is where technology covers a lot of gaps. As you see in your day-to-day operations, technology can automate repetitive tasks, reduce errors, and streamline processes, which can help businesses operate more efficiently and effectively.
However, we often see teams get a little jumpy with technology, running to the “next best thing” without fully evaluating and leveraging the full features and capabilities of their current software providers to solve for their setbacks. Lots of teams are using, at best, 50-60% of their tech stacks’ full offerings. As you scale, consider sitting down with your software providers to see what operational improvement opportunities you might be missing out on.
All in all, you should be making every attempt to automate or centralize as much of your business as possible, especially as you grow. Automations will take care of the heavy lifting and tedious tasks while giving back time for your teams to focus on creating and adding value to your residents and your community.
Interested in learning more about how to more effectively grow and scale your organization? Visit http://www.pivotalimpactllc.com/
If you’re interested in ResMan as a software provider for your daily operations, book a demo to see the product up close.